Sales and Marketing diploma you will gain an understanding of the concepts that make up successful market development and sales

Course overview

This course is designed to provide trainees with knowledge, skills and attitudes that will enable them to implement and evaluate marketing strategies to achieve an organization’s goals by providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.

  • Life skills
  • Principles and practice of selling
  • Principles and practice of marketing
  • Economics
  • Entrepreneurship- Business plan
  • Communication
  • Information communication technology
  • Sales management
  • Legal aspects in sales and marketing
  • Quantitative methods
  • Public relations
  • Marketing management
  • International marketing
  • Strategic planning in sales and marketing
  • Marketing research
  • Marketing planning and control
  • Financial aspects of marketing
  • Marketing research
  • Principles and practice of management
  • Project
Minimum Grade:C- (minus)
Duration:24 months (2 years)
Exam board:Kenya National Examinations Council (KNEC)
Minimum Qualification:At least KCSE mean grade C
Duration:24 Months(2 years)
Exam Body:Kenya National Examination Council (KNEC)
Ksh. 17,500Ksh. 13,500