CCP Part II Section III

Intro One

Introduction

This section is intended to equip the candidate with knowledge, skills and attitudes that will enable him/her to have an understanding in Company Law, Financial Management, Marketing and Public Relation

LEARNING OUTCOME

Company Law

A candidate who passes this paper should be able to:

  • Apply legal principles relating to formation of companies
  • Evaluate the rights and obligations of members and shareholders
  • Comply with the legal principles governing liquidation of corporates and
    restructuring
  • Comply with the legal principles relating to companies incorporated outside
    Kenya
  • Ensure books of account are prepared in compliance with the law
LEARNING OUTCOME

Financial Management

A candidate who passes this paper should be able to:

  • Analyse the sources of finance for an organisation and evaluate various
    financing options
  • Evaluate various investment decision scenarios available to an organisation
  • Evaluate the performance of a firm using financial tools
  • Make appropriate capital structure decisions for a firm
  • Value financial assets and firms
  • Make appropriate liquidity and dividend decisions for a firm
  • Evaluate current developments in business financing strategies.
LEARNING OUTCOME

Marketing and Public Relations

A candidate who passes this paper should e able to:

  • Demonstrate marketing principles in public relations
  • Analyse the relationship between marketing and credit management
  • Apply marketing skills to generate sales
  • Apply marketing and public relations principles
  • Demonstrate ethical codes and legal principles in marketing and public relations